Idiotic explanation, isn’t it? Certainly. Lucky Strike manufacturers claimed that they changed color, because the green paint contains copper, and this metal is needed to the military. There appeared a red-and-white one instead of the green range.įor a similar rebranding there was immediately invented the patriotic explanation.
They were there to stand out among other brands, manufacturers even changed the design of the pack. So when World War II took place in Europe, and American soldiers went overseas, Lucky Strike cigarettes were right there. War has always been the best time of promotion of such "soft drugs" like alcohol and tobacco. Consumers immediately observed a new brand, but the real explosion was ahead. And the ability to seize the moment and make a bet on luck valued more than the in-depth knowledge and practical experience. One successful investment could bring millions of dollars.
Marketers have relied on the sonorous name which fully complied with the spirit of the times, and moreover to the very American dream. And not just buy, but also earn money with the help of this brand. However, for a long time nothing special was observed concerning the brand and was just one of many brands in the United States.Įverything changed in 1905, when Lucky Strike decided to buy the American Tobacco Company. Initially, under the brand name Lucky Strike a cigarette there was produced and marketed a compressed tobacco to the population. There was invented an ambiguous name was for a mixture, lucky strike, usually translated as "successful hit," can also mean "lucky strike" prepared by protestors. The new economical owner did not throw the burnt tobacco, but slipped it to the usual blend, and suddenly received a new taste. In 1905 it was acquired by the American Tobacco Company (ATC), which later became British American Tobacco. It is one of the oldest cigarettes brands, dates back to 1871. Lucky cigarettes are a brand of American cigarettes. Lucky Strike Cigarettes – consumers immediately observed a new brand
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